BRAND STRATEGY - AN OVERVIEW

The document discusses guidelines for conducting a brand audit. It describes that a brand audit requires both equally a brand stock and brand exploratory. The brand stock assesses inside brand features, marketing programs, positioning, and competitors.You could attain this by incorporating small touches which might be in line with the guidelines yo

Allow us to consider the case of the perfume brand under. It is possible to see which the creative director has preferred an exceedingly darkish and moody type of outlook to frame the perfume brand.Brand Design: Over and above visuals, brand design encompasses a brand’s touchpoints’ Over-all aesthetic and useful factors. This refers to developi